isuzu-trucks-25-consecutive-years-number-one-zgasswmiIsuzu Trucks has recorded an impressive industry milestone achieving 25 consecutive years of Australian truck market sales leadership at the end of December, 2013.

Airpower definately contributes to this result by leading the truck market with sales of Isuzu trucks in the NT.

Isuzu’s reign atop the sales charts began in 1989 with the brand’s acceptance and popularity steadily growing ever since. 

According to Isuzu Australia Limited (IAL) data, over 138,000 Isuzu trucks have been sold in Australia over the past 25 years, and today approximately one in every four new trucks sold here wears the Isuzu badge.

In 1989 the Isuzu model line-up featured 30 variants; 25 years on the model range offers over 160 variants, easily the broadest range of any truck brand in Australia.

Isuzu Australia Limited (IAL) Director and Chief Operating Officer, Phil Taylor, said the company was thrilled at reaching the milestone and was fortunate to have many loyal customers who have strongly supported the brand over the last two and a half decades.

“There are very few companies across any product category that can claim 25 consecutive years of sales leadership, let alone in an industry as mature and competitive as the Australian truck market,” Mr Taylor said.

“We’d like to thank our loyal truck customers for their continued support in helping us achieve these excellent sales results over the years.”

Mr Taylor said that celebrations would be modest and that the brand was firmly focused on continued success well into the future.

“There’s little time to celebrate.  The competition grows stronger and we must remain steadfastly focused on continuing to provide the market with a broad range of high quality trucks, complemented by industry-best aftersales products and support services.  If we do this the strong sales results will continue to follow.”

Overall 2013 was a challenging year for the truck market, with marginally fewer sales compared to 2012.

According to official T-mark industry reports, Isuzu finished 2013 with a total of 6,814 truck sales and 22.2 per cent market share, almost 9 per cent (market share) clear of its closest rival. In the NT, Isuzu acheived 27.5 per cent market share in 2013.  

As well as taking out overall sales honours, Isuzu continued to dominate the light market with a total of 3,246 units for a 38 per cent share, while also comfortably leading the medium market with 2,657 units for a 39.9 per cent share.

In the heavy market, Isuzu finished in fourth place achieving an 8.2 per cent share, with the company’s FY Series 8×4 range beginning to gain traction in the sales charts.

Mr Taylor said he expected truck sales to increase in 2014 in line with an improving economy and greater business confidence.

“IAL analysts are forecasting total market growth this year in the vicinity of five per cent,” he said.

“Stability in Government, historically low interest rates and positive trending confidence all point to a more buoyant sales environment in 2014.”

Download Isuzu 25 years leadership history

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