ISUZU Extends Truck Market Leadership to 23 Years
Isuzu Trucks has continued its extraordinary run as Australian truck market leader after recording its 23rd consecutive year atop the sales charts at the end of 2011.
Official T-mark industry reports reveal Isuzu Trucks finished 2011 with a total of 6617 units sold and a market share of almost 24 per cent – 3283 units and 11.8 per cent share ahead of its nearest competitor.
Isuzu dominated the light duty segment finishing with 37.6 per cent share and 3,320 units, more than the combined market share and volume of the second and third-placed manufacturers.
Isuzu also comfortably lead medium duty truck sales with 40.7 per cent market share for a total of 2553 units. This performance left Isuzu over 17 per cent clear of its closest competitor in terms of market share along with a volume buffer of 1072 units.
The brand also performed admirably in the heavy duty market – its 7.9 per cent market share and volume of 744 units confirmed Isuzu’s position as Australia’s favourite heavy duty Japanese manufacturer.
Isuzu Australia Limited (IAL) Director and Chief Operating Officer, Phil Taylor, said the brand had remained resilient despite last year’s demanding business conditions and the impact of natural disasters in Japan.
“Given the challenges of 2011, we are very pleased with the outcome,” Mr Taylor said.
“The combination of a challenging business environment coupled with the flooding in Queensland and Japanese natural disasters – which subsequently affected vehicle production – made for an extremely demanding year.
“Given this, IAL greatly appreciates the support and patience of all our loyal customers in 2011, especially any that may have been inconvenienced.”
Mr Taylor said that Isuzu was positive about the year ahead.
“Our business analysts predict upwards of four per cent growth in the truck market this year,” he said.
“While this will still leave the industry and broader economy some way off buoyant pre GFC levels, it will nonetheless provide a positive trend for a gradual return to stronger growth in the medium to longer term.”